Social media platforms are ever-evolving.
‘Six Degrees’, the first social media website was launched in 1997. It allowed it’s users to create a profile and befriend other users. That’s all!
From Six Degrees, the social media platform emerged into the era of instant messaging and blogging. It’s an ever-evolving world. We need to adapt alongside.
As a user, keeping up with popular social media platform isn’t hard. Don’t ignore new features when it pops up into your screen and read update note before update anything. Hola! Your are up-to-date!
But as a digital marketer, become professional in social media marketing is totally different scenario. Yes, we need to stay up to date with industry issues, read valuable content and various updates too. But that’s not all.
Networking connects with Like-Minded.
Networking with like-minded individuals often enhances your skill set and expands your understanding of why you do what you do. It is one of the top sources of acquiring knowledge and information on digital marketing industry. Become member of a popular technology blog will give you the opportunity to build better professional interpersonal relationship with global industry experts. Get advice; Share ideas; Attend online conference and participate in informative discussion will make you best-in-class.
Learn and keep learning.
As mentioned before, digital marketing industry is continually evolving, meaning that your knowledge of the industry should be, too. Digital skills training courses available both online and offline. Don’t be afraid to invest in your career.
Familiar with terminology
A digital marketer must know few acronyms related to their field of expertise. Such as PPC, SEM, SEO etc. These acronyms are all very different in terms with a misunderstanding of them being a clear sign that you have a beginner’s skill set and need further training. Analysis digital marketing campaigns and understands what elements worked or not is dependent on your ability to understand these terminologies.
Build your brand.
Clients often look for portfolio, demo and previous work. So, let’s give them some. Create an online portfolio and make a blog page alongside with your portfolio. Update regularly and maintain latest features attentively. This is your opportunity to show-off your work, practice your marketing skill on your blog and make it famous. Save your marketing performance chart as a document of your expertise when you acquire enough data and traffic record. Your work will define you as a professional digital marketer and your strong online presence will define your level of professionalism in digital marketing industry.
How to establish strong online presence? Working 24/7 is impossible.
Well, apparently it is not. However, this will have to wait for another writing. Stay connected folks.